Tuesday, October 26, 2010
Jay-Z and Bing Change the Game with DECODED
Over 300 pages to decode, located via 600 unique traditional, non-traditional and digital advertising placements in 15 locations around the world and in Bing Maps, 200 prize winners, one grand prize winner and the unveiling of DECODED – all in the next 4 weeks.
Produced by creative agency Droga5, the game launches on October 18th and five to ten new pages from DECODED will be unveiled each day, until the contest ends on November 20th. Players of the game answer clues to find the DECODED pages in the online game experience at Bing.com/jay-z, or in-person by locating the clues in NYC, London and beyond. Any player who locates a page online, or in-person (by texting unique game codes from the page) is entered into a drawing for a prize: the specific page they’ve located, signed by JAY-Z. All participants will be entered for a grand prize: two tickets to JAY-Z and Coldplay in concert in Las Vegas on New Year’s Eve.
DECODED is on sale November 16 from Spiegel & Grau, an imprint of the Random House Publishing Group.
Be part of this bold new chapter at bing.com/jay-z.